Music 101: Pt. 5 - Knowing the Rules of the Roles

As a professional musician who makes most of my income from live performances, I feel compelled to share some essential information about the roles of performers and venues. This could have qualified for a Musician Tip, but it applies to venue owners as well, and it's good info for the mass public, so here it is as the latest "Music 101" entry. If you know a club or venue owner, please pass this along.


Imagine this scenario: Johnny W. Rockstar (the W. stands for Wannabe) is a small-time, local musician. He gets hired by Bud's Beer Barn to play a solo acoustic show on Friday, then Dick's Dumpy Dive on Saturday. Both are live music venues that serve food & drinks. I know this is starting off like one of those screwy "two trains travelling opposite directions" algebra test questions, but hang with me.

#1: What is Johnny W. Rockstar's role?

Entertainment? Yeah, but as a by-product. His ultimate role: alcohol salesman. Johnny's job is to keep people's butts in the seats (or dancing) and buying more beverages. If he were playing stadiums, his role would change to ticket salesman. Without some cash changing hands, he's gonna be stuck playing "Smoke On The Water" in his parent's basement.

#2: Whose fault is it if nobody comes out to the shows?

Johnny's? Only if both venues NORMALLY have good crowds on those nights. If you've never been to Dick's Dumpy Dive (or already don't like it), the add-on of seeing an artist you've never heard of probably isn't going to inspire you to give it a chance come Friday. If those bars normally bring in 100 people on a weekend night, and only 15 show up when Johnny plays, yep - it's Johnny's fault. Otherwise, THE VENUES ARE RESPONSIBLE. Read on...

#3: Whose fault is it if Bud's is filled to capacity on Friday, but Dick's is empty on Saturday?

It's Dick's fault. Dick will whine that Johnny shouldn't have booked those dates so close together, or that he promoted the Bud's show more. But the truth is Johnny's crowd is choosing to attend at the venue they like most. Bud's probably has better drink specials, better food, cleaner bathrooms, nicer staff, etc.

Why do SO many venue owners think like Dick? Because they're ignorant. They look at gigantic artists and stadiums and think the same logic applies on the small scale. If U2 comes to Chicago to play Soldier Field on a Tuesday night, who is 100% responsible for the turnout? U2 is, of course - nobody would be at Soldier Field on a Tuesday otherwise, and you can't see U2 anywhere else.

But if U2 is coming to Chicago and will play 30 different venues over 30 nights, people will buy tickets based on the venue where they want to see them perform. The Soldier Field, Navy Pier, Allstate Arena, and Grant Park shows might sell out, but there will be tickets to spare on the night they play the parking lot next to the county landfill.

So, for 90% of music venues out there: The venue's role is to bring people out, the artist's role is to keep them there.