Musician Tip #6: Anatomy of a Gig Poster

I've been getting questions about the poster for my upcoming full band show, and it occurred to me that this would make a good blog entry. So here it is. First, the poster:

Now I must give credit where it's due, and this particular design was inspired by Hank III's work with Third Alert Designs. His art is incredible, and I highly recommend you check it out here: Third Alert Designs

Obviously there are major differences in the aesthetic of mine and Hank's work, but that's the point of something being inspired and not ripped off. My cousin, Steve Erwin, an incredible artist, once told me, "All art is either inspired or stolen. The difference being that inspired art is just more ambiguous about where it was stolen from." Great quote, eh?

The things to notice about my poster (as well as many of Hank's):

1) At first glance, you have no freaking clue what this poster is for. Is it a show? Political rally? Anti-Digital Conversion Convention? Neighborhood homeowner's association fed up with the 1970's satellite dishes in that creepy porn-moustache guy's yard? Who knows... this is a good thing. My intent is to peak people's curiosity to actually READ the poster rather than just think, "Another stupid band posing in front of a brick wall trying to get me to go to their show? Pass."

2) There's not much to read. This keeps things simple and easily digestible. Also, the lack of information (What time do they go on? Is there a cover? Is this an all-ages show?) leaves the interested folks with the task of finding out on their own, which usually means contacting the venue, which makes the venue feel confident that there's some buzz about your show.

3) Lastly, it's bold. It will undoubtedly stand out when tacked to a bulletin board, or taped above the club's urinals which are already littered with posters of 40-something guys with skullets in front of a brick wall vying for the same attention. Sometimes bright color overload works for that, sometimes black & white accomplishes it. Contrast and unique imagery does more for you here than anything else.

Got other ideas on what makes a good band poster? Feel free to let me know.